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Lorraine Patterson
Vice President Client Services and Operations
lorraine@wam.ca

Prior to joining WAM in the Fall of 2004, Lorraine held key account management positions at Echo Advertising, working on the Labatt promotion team as well as leading the Canadian Opera Company account.

Lorraine began her career by spending ten years at Arts & Communications Counselors (a Toronto-based sponsorship marketing firm) before taking on the challenge of managing Scott Thornley & Company (a marketing and design firm) where she played a central role in building the company from a team of three to 25 employees, over a 12 year period.

Throughout her career, Lorraine has managed a diverse range of accounts, many of which were grounded in sponsorship marketing, including Bell Canada, Livent, Ray Ban, Ericsson Communications, Owens Corning, and Panasonic. Lorraine has an excellent reputation for exceptional customer service and team building, and at Wakeham and Associates she is responsible for all client liaison and operations.

A graduate of the University of Toronto, she is a keen volunteer coach in children’s house league soccer.